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Sarah Rothwell

The greatest challenge when embarking on effecting transformational change is having the confidence that new directions will unlock the potential and achieve the desired future.

It is this thinking that Tim Hooson, Jasmax Principal and DINZ Black Pin winner brings to Jasmax’s new entity, NotYetKnown. Launched in March 2015, NotYetKnown is a new strategic + creative consultancy that helps clients to generate transformational change in the way we work, live and learn.

Tim, at the helm of NotYetKnown explains, “By applying creative thinking to complex problems, underpinned by essential research and robust implementation frameworks, we enable our clients to make informed strategic decisions for better future outcomes. NotYetKnown has been created specifically to utilise Jasmax’s developed design thinking and research expertise to meet, head-on, those ‘wicked problems’ that appear to constrain our strategic options.”

Marko den Breems, Jasmax’s Managing Principal believes this is an exciting time for the Jasmax group. “For over 50 years, Jasmax has been a leader in design and creative thinking, developing solutions that improve and enhance New Zealand’s built environment. Whilst Jasmax continues as leaders in architectural, urban, landscape and interior design, NotYetKnown is focused on the complex, uncommon problems that organisations encounter, often long before a design question is even identified.”

Visit the NotYetKnown website to learn more.

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